We Want You To Win

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Who We Are & Why We Care

​As we began to scratch the surface of the beauty industry’s online marketing efforts in 2018, we noticed a common challenge not only in our region, but nationwide. The Salons, Spas and Beauty Schools that were dominating each local market were not necessarily the best in town. 

Early 2019 started off like the beginning of any new year. A little recoup & reflection took place after the busiest time of year. After all, every one of us knows what surviving the Holidays in the Hair Business is like. This new year held fresh starts & new goals. Both our Leadership & Education teams executed salon development planning for the remainder of the year. We wouldn’t be the Leaders we are today without building and refining our core values within the Salons. Through mentoring, accountability & leading by example our team has created an ideal Salon Business. There isn’t one day that you don’t see team members cheering on one another or sweeping up hair for a stylist who is running behind.
As we continuously played an integral part in both the Salon & Academy divisions, we started to wonder how other Salons were or were not finding success in their businesses.​

​​This is where HEADLOCKED MEDIA was born.

 Born ready to dive into the abyss along with Salon Owners & Leaders who were struggling to find a plan that worked not only for them, but their Salon & their Team!
Personal & Professional Development is a NEED for every Hairdresser. In order to gain massive results, Salon Leadership must set boundaries, expectations and a clear vision of growth. This is necessary within any Business to catapult your team into the same mindset as your Leaders.  Just like many Hairdressers, we have been through the hard times. We were able to rise & continue to push forward through developing our minds and mastery techniques until our Salons became well-oiled machines. We are here to do the same for YOU.

Steve Chandler
CEO

​As a young child I had the pleasure of being surrounded by the hair industry. My mother was a hairdresser from the time I was born, operating her first Salon in the late 70’s. By the early 80’s she opened her second Salon where I would hang out after elementary school until my father got off work. I had the opportunity to watch my family go through many trials & tribulations, successes & failures continuing to grow & excel in the hairdressing industry. At the time I had no idea it was the perfect recipe for success in the industry.

As this experience could send a young man running in the other direction, I did the opposite. Grown from a line of entrepreneurs involved in the beauty industry, I enrolled in hair school in 1993. Soon after graduating hair school I began my first Salon management role, while also attending college for business management. I then went to work in Colorado Spring's largest booth rental Salon, was trained & educated as a TIGI Ambassador. I took that education & became the TIGI Ambassador Education Director for Colorado. This gave me a fresh perspective into the Salon world. 

In 1997 I joined forces with my family, partnering with the international brand Toni&Guy to bring Salons & Academies to Colorado. As Salon Education Director, I trained the team on hairdressing techniques, professionalism & integrity. With rapid growth in knowledge & confidence, leaders among the team started to rise, allowing me to focus on the management of the Salon. This experience gave me the knowledge to lead the team to be the top ranked Toni&Guy Salon in the United States. 

In spring of 2015 we relocated the Salon to the city’s elite shopping destination, which has seen consistent growth at the new high-profile location. With a highly trained leadership team we opened another Salon location on April 1st of 2017 in the heart of downtown Colorado Springs, which continues to flourish every month. Through trust, accountability & Integrity we all grew together. This is the system that attracts & keeps team members thriving in your Salon. 

The Colorado Academy has continued to grow from the time we moved from our previous location with 70 students in 2012, to a new high of over 150 students at any given time. The Colorado Salons & Academy are Nationwide flagship locations for the Toni&Guy USA Brand! 

Early in 2018 I had a goal of understanding the importance of our digital marketing campaigns. I was tired of paying a national marketing company that continued to deliver mediocre results. As I watched new Salons in the area move up in rank, I knew something had to be done in order to change the impact on our businesses. I started training, researching & learning the secrets to rank Hair Salons & Schools in the beauty industry. As I began to apply this into our Salons & Academy, I was blown away by the increase in rank we were able to achieve. WOW, this is how you dominate your market & grow your business! All we needed was someone with the knowledge & understanding of our industry that could truly focus on results. I Mean Massive Results! I knew with this knowledge, I had to give back to the industry that groomed me all these years. This is where HEADLOCKED MEDIA was born…

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 Amanda Chandler
​  President

For as long as I can remember, I had the desire to be in the Beauty Industry. I had an appetite for anything hair, makeup & fashion. I spent a lot of time daydreaming about how I would make this a reality when I grew up. Moving through life as a military brat, I traveled the world and was lucky enough to be exposed to several different cultures & societies. This played a big part in wanting to explore new things & be involved in a field that allowed me to not only exude self-expression, but to spread love to anyone I met. As you know, us Hairdressers are blessed to be able to do just that! 

After graduating High School, working full time & becoming a mother, I knew it was time to pursue my dream of becoming a Hairdresser! In 2007, I enrolled in Hair School. What a blast this new experience was! Being surrounded by so many artists who all had the same vision & purpose was both exciting & refreshing. I graduated in October of 2007 & became employed as a Stylist at ULTA. It wasn’t but 6 months before I began training for Assistant Salon Manager. Within a year, I was employed as the Salon Manager and led our team to the highest numbers in our District. This position was very exciting for me & the knowledge I gained was priceless. By 2009 I had grown extremely comfortable in Management & Leadership. I continued my path within the Industry by working in both a commission based Salon & a booth rental Salon. Both of which offered me different experiences & insight into the field. I gained new knowledge in 

In mid-2013, I reached out to the school I had graduated inquiring about Education opportunities. & I spent the next year diving into growth within the School Environment. I grew in the Director of Education role & continued developing the culture & education until late 2018. With growth comes transition. I felt compelled to continue gaining knowledge within this other & so different side of the Hairdressing business. I then took over the role of Director at the Academy.  It was in 2019 that I transitioned from the Academy to focus on HEADLOCKED MEDIA.
 
With a new day, comes new opportunities-Steve and I knew it was time to help others within the Industry whom we have never had the opportunity to meet! HEADLOCKED MEDIA possessed the desire to build a community of ready & willing entrepreneurs who wanted to take their Salon to unprecedented levels of Success. Through training & an open mind we have been blessed to consult with a vast variety of beauty professionals who are results driven. We believe in our hearts that individuals in the Industry can be part of a bigger picture while upgrading their Leadership skill set.
           
You see, it’s not just about how you see yourself on the outside, but how you feel like yourself that makes the Beauty Industry so important. In an age of deregulation & YouTube, I feel there is no better time than now to dig your heels in the dirt & grow as a Leader in the Industry that continues to give back. Thank you for taking the time to read about my journey in Hairdressing. The fact that you are about to take the next step in growing within your Career is inspiring & I wouldn’t be who I am without this community in the Best Industry in the world-The Beauty Industry!

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