Salon Marketing Strategies That Work
You peek out from behind the chair & you see a walk in check into the front desk at your Salon. Where did she come from? How did she hear about us? Those are all of the thoughts running through your head. Was it from a client at the salon? Or perhaps a location search? Have you by chance heard of SEO (Search Engine Optimization) ? If you have, awesome! If you have not, boy do we have news for you-Good News! You can & will gain potential clients with an SEO company who knows how to rank your business. Now, we aren't just an SEO company, we are hairdressers who understand your Industry.
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Did you know the Google used over 200 factors when ranking a website on the first page of search results? Mind-boggling, we know! In order to rank on the internet, you MUST have a website for your Business. Once we detailed our hair salon web site, the increase in traffic was instant. Facebook is not a website & will not dominate the market in your area. A few key components of making your business visible are: content on your site, including keywords on your page, registering your Beauty Business with all search engines, etc. Keep in mind, your site will need to also be verrry mobile friendly. 80% of users are finding your salon or spa through their phone! You can learn more about visibility on Social Media Here! |
97% of people will click on a salon that is ranked on the first page. |
We mentioned registering with all Search engines. The almighty of them all: GOOGLE. Have you ever heard of the term GMB? Maybe you have, maybe you haven't. If not it stands for Google My Business. First comes first- you will need to register your business with Google to even be considered to show up when prospective guests are searching for services you offer. Maybe you have a GMB, but no website-no worries! You can learn more about salon web design & Beauty Industry Web Design from us! Our goal is to get that phone ringing and clients begging to get in with you! We are hairdressers by the way- we know what to do to fill your BOOKS! Salon Marketing is changing in 2020. Don't be left behind. |
What Am I Missing? |
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We get it-you're busy. We have been there. From the text message that the dryer went out until your last client to check out at the end of the night - YOU have no time to be on a computer- Zilch! That's why we have done the dirty work to find out what does & does not work for Hair Salons & Spas when it comes to SEO. See, we are Hairdressers. We L O V E the Beauty Industry. It has grown us as individuals & leaders. That is why we want to give back. You can check out our free guide for Beauty Industry SEO & contact us with any questions!
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