Salon Consultants Who Are Industry Based
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A salon or spa is a business, and one that has a lot of competition. You not only have to handle the artisans that create the magic for your clients, you have to make your clients feel like they have stepped into or contacted someplace different, special, every time they walk through your doors or call on the phone. When Headlocked Media is hired to consult at your salon, we observe. We talk to staff, clients, and review your procedures. We see where there are opportunities to improve, whether it is purchasing inventory or how to market your shop.
We make sure the front desk person is just as engaged in the process as your stylists are, and we make suggestions to improve the flow of work, customer retention, and engagement. We have many years in the beauty industry and know not only how to market, but how to manage salons and spas. We know how to help you design a location from décor to traffic flow that works for your space and in your area, as well as to create and promote a vibe consistent with your company message and atmosphere. We take our years of expertise and successful salon and spa management knowledge and plug it in to create a hair salon consulting formula for your shop’s future success. |
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Hiring a Salon Consultant Is a Cost |
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Most people in the beauty industry tend to think that the big dog suppliers to the shops are the ones who will give you good advice. That is partly true, they will give you good advice – about what they want to sell you. They might even offer some co-op advertising or some bonus product if you buy enough of what the salesperson wants to make a commission on this month. What they will not tell you is how to really get more customers in your door, how to assess what is working and what is not, and how to market to keep not only your current clientele, but to grow and reach out to potential customers that are the lifeline for continued salon success. The reason is, they simply do not know. That is not their job. Their job is to sell you things, not do salon consulting.
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Let's Brainstorm! Call us today!
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Gaining Value & Growing Profits
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We have a different set of goals in mind at Headlocked Media. Our entire focus is getting your salon or spa to the top of the list in your area, to become a household name that means quality, value, knowledge, and exemplary customer service. We know how to get your website built, advise you on email campaigns, help you set up Google listings and ads, how to take advantage of Facebook, Twitter, Instagram, Pinterest, and other social media, and what needs to be done to create a working, manageable online appointment booking system. We can do it for you, or train your staff how to do it, or a combination of both. We know that budgets often are tight with salons and spas when you first get going, and we respect the dedication, money, and focus you have to create a business that helps make the world a healthier, more attractive place. Money spent on a consultant comes back quickly through effective marketing, usable training, and better efficiency at your business, all the things that make a big difference to your bottom line.
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We Can Train a Salon Manager to Become a Salon Business ConsultantSometimes we get to enjoy watching one of our clients do so well they expand and spread out in an area. We love to facilitate success, and we love being able to help you or your salon managers learn what they need to know. If you are in an area that needs business consulting and you want to take the next step up, perhaps to teach courses in-location or at other shops in techniques, salon training basics, want to expand and need salon suites consulting, or other topics, we are happy to put together a special package for you specific to the areas you would like help in learning how to become effective.
Your success is our success, and we welcome the opportunity for your company’s growth. Taking your skills and those of your top stylists, estheticians, and others among your crew that can provide helpful information and training to others is a logical step to establish your salon or spa as a leader in the local industry. |
When An Established Salon Needs a Hair Salon Consultant There are times when an established salon could use the outside wisdom of a consultant before they sell, buy, or make changes. Sometimes it is simply a set of eyes to see what truly is happening and how to improve the overall flow, management, or other issues at a location. Headlocked Media realizes that these situations often come up when money is involved, and you need to protect your investment, or make a wise investment move. When you are getting ready to buy out a salon or spa, call us. We will provide a free quote to come in, examine the operations, the financial data, the marketing program, the clientele and demographics of an area, and other pertinent information, and provide a thorough written opinion on what we find, with recommendations.
If you want to expand your salon, but want to make sure it is feasible, we can do a study of both your business and the local economy and client base and tell you what the potentials are for your location. And, if your business is struggling, a consultant can be money well spent to advise how to correct the issues, or consider other options. |
