Review Management In The Beauty Industry

Reviews-do you ever read them? Yea? US Too!! So​, tell me - are you capitalizing on your new business card? That is essentially what reviews have become-your online business card! Now, this is great news-if you are aware of the monumental effect reviews have on salon marketing &  your business. Did you know Google likes reviews-like really likes your reviews..They actually play a very integral part in your salon success strategies &  Beauty Business SEO! . Google actually takes note of the number and the quality of your reviews to decide where to position you when potential clients are searching valid terms for your business. This is why it is KEY to pay attention & manage your incoming reviews. Now, you can't just GET reviews. You must ask your gratified clients to leave one. Your whole team must be on board to make your place of business a machine in search results & STARS. The goal is to feel confident when asking for reviews-because you know as leaders or salon managers in the Industry, you & your team are doing everything to ensure quality on the daily. Speak 5 star expectations within the salon & the 5 star reviews will come flowing. 

• 88% of potential clients report that they trust an online review the same as a recommendation from a friend or family member. 

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• Did you know about 68% of people read 4 or more reviews before deciding a business is worth  their time ?

• ​​91% of clients read online reviews regularly.

 

• ​​Even if someone is closer to a different business, you can still rank above them due to reviews.

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Setting a Standard of Excellence

The Review

Reviews. They can certainly be the Billboard for your Business. Have you looked at yours recently? Have you thought about asking your Salon's clients to leave you business reviews? Is it a topic of staff meetings and everyday chatter in the break room?  Do not stay behind on the times when it comes to showing the world how amazing your salon is. Inevitably all business get a few less-than-stellar reviews, but if you are so pro-active with building your army of positive reviews, the negative ones become flushed. 

The Reply

Whether it is 5 Stars or 1 Star, do not reply on impulse. Reviews are a way for clients to let you know how they felt about their service & as a company you can not disregard that feeling. Remember when responding, you are showing the world who you are as a Business. No reason to go tit for tat creating an online battle. Be sure to allow your Salon vibe & tone to shine through in your replies - nobody wants to get their hair done by a robot. Find out how a salon consultant can help!

The Reality

The proof is in the pudding. This is your pudding. The faster you can realize this, the sooner you will increase client traffic. The truth of the matter is your business is no long only coming from word of mouth-it is coming from prospective clients searching 'hair salon near me' and you better bet they are reading reviews. The great news is this is one of the fastest ways to increase traffic within your salon due to people wanting to feel like they already know you.

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Review Overhaul

Creating a Response within your Salon that fuels

​ excellence.

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Included in our Services:

- Research Location & Competition
- Online Review Audit of your Salon
​- Catching negative reviews before reaching online platforms
- Upset Client? They will be sent to your response team for resolve

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You don't have time to manage your reviews - we get it!
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​Take a peek below for available packages we offer

Included in the Starter Package is a thorough audit of your business online. Your presence, what platforms clients can ​review on, competitor analysis & damage control of negative reviews will be written up for you to evaluate. Your Google reviews will be managed by our team through a platform that encourages clients to let you know how their experience was - good or bad. The good will be sent online to RAVE about you. The negative will be sent to you for response & reassurance to resolve the client's complaint.  

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$199 Monthly

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Selecting the Standard package will entitle you to everything in the Starter. This package will include YELP review management. Can we hear it for the Yelpers out there? For all businesses, YELP is monumental in traffic increase. Staff training template to roll out for your team. This will be ongoing to ensure the entire business is on board with growing online positive awareness. Templates for your Salon/Spa to include station & front desk "Shout Outs" for  your team & client base to acknowledge. 

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$299 Monthly

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Premier Packaging will include everything in the Starter & Standard but will not limit you to the vast opportunity to take your market by storm.
​Facebook reviews management is included.  With this package, you can take the monkey off your back that is response time. All Reviews will be responded to in a timely manner by our review team. We will dig deeper into the root cause of any client complaints to train your team on areas of improvement.  

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$399 Monthly

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TELL ME MORE

Words From Our Clients

"This is one of the better salons in this area. You can go here and have your hair custom tailored to what looks good on you without having to draw the hairstylist a 3D map. This is actually really difficult to find-anywhere. I would recommend this salon to anyone."

"I had an amazing experience here. My downtown 2 hour parking was coming to an end and I was no where near finished with my appointment. An employee ran out and fed my meter for another 2 hours! Excellent customer service."

"Loved this experience. The colorist and stylist were phenomenal. They really listened to me about what I wanted. Everyone was incredibly kind and my hair looks awesome. Many thanks!"

"Super happy that my colorist was dedicated to my goal. She insisted that if I wasnt happy with my color to return immediately. No matter what. Everyone I interacted with was super sweet and they seem to really enjoy working with each other."

"Always had issues getting a proper cut (my hair is incredibly thin) but that was not a deterrent for the stylists here. The entire staff is friendly and sweet and make you feel right at home! A glass of wine also comes with it which is awesome."

"In my opinion, this is the Best hair salon in Colorado Springs! The staff is always attentive and pay true attention to detail. I have had all lengths of hair over the past few years and I am always happy with my haircut! This is the first place I have been to that always cares about how I feel about my hair !"